Author Archives: PPSPL Author

As consumers spend more time online across various platforms, companies need to go beyond simply establishing an online presence and strategically engage with…

In the world of election campaigning, social media marketing cannot be overlooked. Each platform offers distinct advantages and targets different user groups, making…

In the contemporary political arena, the impact of social media marketing on election campaigns is unprecedented. Political parties and candidates who leverage social…

In the dynamic realm of political campaigns, the ability to communicate effectively with a diverse electorate is crucial. As India approaches another election…